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Radio and
Digital Media Program
Digital Media Program
In an effort to increase turnout within the historically low Arizona Latino community, La Machine carried out a media program in support of the Biden for President campaign that also complemented its grassroots activities in targeted regions during the 2020 cycle.
THE ISSUE:
Latinos in Arizona typically have low voting turnout.
OUR PURPOSE:
Reach out to find an effective way to increase Latino turnout and support Biden in the 2020 presidential election
STRATEGY:
We identified the best Spanish-speaking radios in Arizona that would reach our target audience and spent $500,000 on radio and media buys to turn out voters across the two largest cities in Arizona: Phoneix and Tucson.
RESULTS:
Our efforts helped lead to Biden’s eventual victory in Arizona, the first Democrat president to win Arizona since 1996