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Social Equity Cannabis Dispensary License Program
La Machine community outreach efforts initially targeted specific zip codes that the Arizona Department of Health Services identified and are disproportionately affected by the historical enforcement of Arizona’s marijuana laws. Over a brief 30-day period, efforts focused on identifying individuals who were deemed eligible to apply for and secure one of the 26 dispensary licenses available. Qualifications included a residency requirement, household income that was less than 400% of the federal poverty level and had been personally adversely affected by the enforcement of marijuana laws.
La Machine identified eligible individuals through intense targeted phone bank and door-to-door efforts. Some 100-team members were recruited, trained, and deployed during the one-month effort in which approximately 5,000 households per day were targeted and contacted through phone calls as well as door-to-door visits. Twenty team members were dedicated solely to phone bank activities.
GOAL:
Identify individuals that qualify for the last 26 social equity marijuana licenses available in the state of Arizona.
STRATEGY:
With a similar approach to mobilizing voters, conducted deep research in population density to identify proper targets and recruit m embers of thecommunity most impacted by incarceration, an opportunity for entrepreneurship and generational wealth.
RESULTS – 1 MONTHS:
Total Doors: 130,000
Total Calls: 100,000
Total Funds Spent: $3,000,000
Total Money Spent on Field: $860,000
Total texts: 100,000
WINS: 3 Dispensaries:
Total Successful Applicants: 55
Total Canvassers: 80
